the value of the next best forgone alternative is the

Did you know that every time you make a choice, you're leaving something behind? This idea is called "the value of the next best forgone alternative," and it's all about what you miss out on when you pick one thing over another. Imagine you’re at an ice cream shop. If you choose chocolate but leave vanilla behind, what’s the real cost of that yummy chocolate? It’s the tasty … [Read more...] about the value of the next best forgone alternative is the