Former two words, brandable .com domain representing Usability Friction – a blog about how to improve the design of physical products and software user interfaces. The name comes from a measurement of how much an interface “gets in the way” and slows you down.

Got featured and still has live, natural organic links/mentions in major online media outlets like  SmashingMagazine.comIndiana.eduSignalVNoise.comUsabilla.com,  etc.  

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