Tag Archives: Mental Model

Call to Action vs Mental Models

After reading John Gruber’s post An Ode to DiskWarrior, SuperDuper, and Dropbox over at Daring Fireball, I decided to give Dropbox a go.
So I went over to their site for a look:

Nice and clean looking. I watched the video and was sold – sign me up! But, this is where the trouble started. The service [...]

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