Tag Archives: Aesthetic Usability Effect

Aesthetic Usability Effect

By Ash Towers | March 30, 2010

The aesthetic usability effect is where a user will perceive an attractive product as easier to use than an ugly one. It doesn’t actually matter if they are easier to use or not they are perceived as such so users will make subconscious concessions and overlook many difficulties. The seminal work on this principle is [...]

10 Ways to Improve Usability When You Thought it Was Too Late

By Ash Towers | November 5, 2008

You’ve spent months working on your project and delivered it to the client. Initial feedback was positive, but they’ve spent a few days with it now and have asked if there is anything you can do to ‘make it more user friendly’. Ouch. It’s a bit late in the day to start any major restructuring. [...]